Story app
We failed, but I learnt so much. A new kind of social network and blogging app. I founded the company with a friend and investor.
Story app
Discover stories from all over the world. Follow your friends, your favourite writers, photographers, chefs... anyone! Create your own stories quickly and easily. Story was a personal blogging platform with the simplicity of instagram.
Story app
Eventually, we ran out of money and an ex-design team from Apple with 2m dollars funding launched something nearly identical to what we were doing. It broke my heart to drop this baby.
I took a novel approach to designing the UX and mocking up Story. I basically decided to make an ad for it first. So in making this video, which demos each of its features, I bypassed wiring it all out. Novel but way more time consuming.